20211209_001512_0000

Truely vs Truly vs Trully. What is the difference?

Truly

Truly is the correct spelling of the adverb formed from the adjective ‘true’. Truely is old English. And was used by Shakespeare in the past. 

Truely

It is a misspelled version of the adverb Truly. Old English spelling of the word ‘Truly’. Shakespeare used Trulely a lot of times in his works.

Trully

Trully is another wrong spelling.

Meaning of Truly

According to truth, fact, or reality Example: She was truly the heir to the throne. Rightfully so Example: The crown is truly the nation’s pride. With sincerity and without pretense Example: We truly apologize for the unpleasant experience. In fact (used to intensify) Example: A truly unique point of view.

The fascinating and long history of truly

Before it became widely accepted as truly the word was first ‘treowe’ then “treowlice,” before evolving to “truely,” and ultimately “truly”. Treowe was first mentioned in the Old English (Mercian), which dates back to 1000 AD. It means “faithful and trustworthy, honest in keeping promises, friends, etc. It was later changed to “truely” in the Middle English era (1100-1500 AD), which was an accepted spelling and was even used by Shakespeare.

Truely vs Truly

Truely vs Truly

 

 

Why Truly is the Right Spelling

When you turn some words that end in ‘e’ to adverbs they retain the ‘e’ and end in ‘ly’. Common examples are nice and time. They become nicely and timely. The adverb True however does not retain the ‘e’ To improve your writing and avoid making grammatical errors, you must ensure to use a spell checker.

I recommend you to download and use Grammarly because that is what I and other top writers use. You can choose to stick with the free plan or you can upgrade to their premium plan.

Synonyms of Truly

Truthfully, as a matter of fact, really, undoubtedly, genuinely, Certainly, for certain, surely, doubtless, sure

Antonyms or Opposite of Truly

Untrue, dubiously, questionably, doubtfully, indefinite.

Other Wrong S‎pellings

There are many ways that people misspell “truly” today Some of them are: “Trully”, “trulely”, “troly” and “turly”

 

20211124_210808_0000

How to Get Content Ideas From YouTube

How to Get Content Ideas From YouTube

Are you short on content topics? Not sure where your next idea is coming from? Then, this is the post for you.   I’ve got a secret well of inspiration that is so deep I never run out of things to write about. Today, I’m going to share it with you.   It’s called YouTube. Specifically, I’m talking about the videos that are trending on YouTube right now. These are hot topics that thousands of people are interested in and there’s no shortage of ways for you to explore them.   Best of all, this technique works whether you’re creating videos, blog posts, or any other piece of content. If you never want to run out of ideas again, here’s everything you need to know.  

Why Should You Use Trending Topics for Content Ideas?

Trending topics make fantastic content ideas. You know that your audience is going to be interested in the topic if it’s trending on YouTube. That means you don’t have to worry about checking the term’s search volume or any other metrics before creating an article. Better still, because trending topics tend to be new and fresh, they are much easier to rank for on Google.  Think about it; everyone is trying to rank for that evergreen keyword that gets 10,000 searches per month. However, only a handful of your competitors will even think to rank for a trending topic that has barely any historical search volume. That means you’ll get way more views and engagement with your content, too. When there are a dozen articles on the topic, readers will likely skim all of them. When you’re only one of a handful of articles, readers will be forced to engage deeply with your piece. You typically don’t have to worry about copying someone else’s work when using trending YouTube videos for inspiration, either. It’s very rare that a trending video will cover a topic from every conceivable angle, so there’s bound to be something you can add to the conversation. Even if a video is comprehensive, there probably won’t be a decent written version of the topic. Maybe there’s a transcript, tops. Even so, it will be very easy for you to create something much better that your users will love to read. Not everyone wants to watch a video, after all.

8 Ways to Find Content Ideas From What’s Trending on YouTube

There’s no shortage of ways to find trending YouTube videos. From the platform’s Trending page to comments, tags, and tools, every way I use to find fresh, popular videos is listed below.

1. Use YouTube’s Trending Page

The easiest way to find trending topics for your next blog post is to use YouTube’s Trending tab. This is a separate section of YouTube that displays a wide range of videos that are currently trending in your country ranked by popularity. When YouTube says trending, they really mean it. The section is updated every 15 minutes, meaning you’re guaranteed to find the very latest hits.  

2. Check the Tags

Hashtags are the clickable words or phrases listed under every video that show viewers at a glance what the video is about. Thanks to a recent change YouTube made to the way hashtags work, they are also a great way to find related videos that cover trending topics from a different angle.  Previously, clicking on a hashtag would show a selection of videos that used the hashtag as well as videos YouTube thought were related. Now, YouTube only displays videos that list the hashtag and the videos are sorted so the best are at the top. Not only are these videos guaranteed to be related to the topic you’re interested in, but YouTube has also done the hard work for you organizing the videos from best to worst. That means you can see the specific angles and headlines that are most popular and use them in your own content.

3. Be Inspired By Your Competitors

Do you have a lot of competitors on YouTube? Great! They’ll have done a lot of the hard work for you. It’s incredibly likely the content their audience likes will resonate with your own audience, which means any of their popular recent videos will make killer blog posts. Go through each of your competitors’ YouTube channels one by one and check out their most recent videos. Look at the viewing figures and likes to see which are most popular then watch the videos. Parse out a particular topic your audience will be interested in or expand on the entire video in your own post. You can also look through your competitors’ all-time most popular videos to make sure there aren’t any topics you’ve missed

4. Go Niche

You don’t have to use all of a trending video as inspiration for your content. Going niche and only focusing on one specific aspect of a video, the angle your audience will find most appealing, can be a great way to differentiate yourself and create something truly unique. It will also help you to make sure your content remains focused on your specific audience. When you use trending videos, there’s always a danger of creating something too broad or ever so slightly off-topic that your audience won’t engage with, but that’s not the case with this strategy.

5. Read the Comments

Another way for you to find interesting angles on trending videos is to read the comments. YouTube comments can be a little toxic sometimes, but they can also be an idea goldmine. Viewers will ask questions or suggest related topics for the content creator to cover. Cherry-pick the ones most relevant to you and start creating content that answers their questions.  This works just as well for your own videos as it does for your competitors. Make sure to search their most popular recent videos and scour the comments for anything you can do better.

6. Use Google Trends

You can use Google Trends to see what’s trending on YouTube Rather than search the whole of the web, you can use Google Trends to see what’s trending on YouTube specifically. Head on over to the Trends section of Google and search for the top trending queries and topics. Next, change “Web Search” to “YouTube Search” and then select your relevant category. Google will then serve up a list of the top trending topics and queries.   

7. Use Predictive Search

YouTube isn’t just a video storage and sharing platform, it’s also the world’s second-biggest search engine. As a result, it has an awesome predictive search feature that makes it easy to find relevant trending topics. All you need to do is enter a seed keyword into the search box and YouTube will suggest a dozen or so topics. Not all of them will be relevant, but bear in mind Google will serve up suggestions based on popularity. If it recommends a relevant topic, then you can bet your audience is probably already searching for it.

8. Use Tools

There are a couple of YouTube-focused tools that make it easy to discover trending topics on YouTube. Two of my favorites are TubeBuddy and vidIQ. TubeBuddy is a certified extension that has a lot of awesome features. The one we’re most interested in is its Keyword Explore tool, which helps you find topic ideas, discover trending tags and create long-tail search terms. vidIQ is a set of YouTube growth tools that gives creators everything they need to build their channels. It also has an awesome keyword research tool that helps you find relevant and trending tags to get your creative juices flowing.  

Frequently Asked Questions About Finding Content Ideas Using YouTube

What is YouTube Trending?

YouTube Trending is an area where YouTube collates and ranks the most popular videos from your country.

Can you use YouTube to find blog ideas?

Absolutely. YouTube is a fantastic source of fresh blog topics. By choosing popular and trending videos as your inspiration, you can be sure your content will engage your audience. Is it worth reading YouTube comments? YouTube comments get a bad rep but they can be a goldmine of invaluable feedback and ideas that audiences want to hear more about.

Are there tools I can use to find YouTube topics?

Two of the most popular tools for finding YouTube topic ideas are TubeBuddy and VidIQ.

Conclusion

YouTube is awesome. It’s a great way to share video content and grow your audience, but it’s also a great way to find topics for your next blog post. By finding relevant, trending topics, you can stay ahead of your competitors and make sure you are creating fresh content your audience cares about.   Plus, with so many ways of finding trending topics on YouTube, you’ll never run out of ideas again. Once you have a big list of topics, make sure your content strategy and article optimization process are both on point so you create the best content possible.

 

Truely vs Truly

How to persuade people to buy your product

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.


You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.


The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.


How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them


What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.


You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.


The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.


How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them


What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.


You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.


The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.


How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them


What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.


You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.


The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.


How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them


What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.


You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.


The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.


How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them


What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

photo-1584438784894-089d6a62b8fa

How To Land Your Next Role With Cold Emailing

A cold email is a powerful tool for connecting with potential employers. If done right, cold emailing can be the ticket to landing your next role when done right.

In this article, we explain the meaning of cold emails and discuss the importance of cold emailing. Then we’ll provide actionable tips for crafting better cold emails to improve your chances of landing a new job.

Let’s go!

What is Cold Emailing?

Cold emailing refers to emailing someone you’ve never contacted before. Think of cold emails as “cold calls”, where you call strangers and persuade them to take a particular action. The difference here is that cold emails are less invasive and more effective.

Marketers have used cold emails to build connections with prospective customers for years. But cold emailing is more than a lead gen tool—a well-written cold pitch can be the ticket to your next job.

Why is Cold Emailing Important?

1. Cold emails are effective

Your cold email has better chances of getting read—and replied to—than, say, a LinkedIn message. People check email up to 15 times daily and spend around five hours in their inboxes every day. Sending cold emails is sending messages to where people will read them.

2. Cold emails improve job prospects

Cold emailing can target the individual(s) responsible for hiring. That’s better than submitting applications to a generic company email. Nail the pitch, and you double the chances of getting hired for the role.

3. Cold emailing is scalable

Cold emailing is a scalable outreach system. Newer tools make finding emails easier and creating messages faster with templates. During my internship search, I used Apollo.io, an outreach service for cold emailing, to send dozens of cold emails to C-suite employees at large PR/marketing firms.

4. Cold emails require minimal effort

Few outreach techniques have better ROI than cold emailing. Find a prospect’s email, craft a targeted message, and wait for the magic to happen. People have secured jobs all by sending a cold email to prospective employers. I got an internship at my current agency after cold-emailing not one but two executives about my application.

How To Send Effective Cold Emails

Sending a cold pitch to a person you’ve never interacted with before is difficult. You have no history with this person, so they have little reason to read your message. The average open rate for cold emails is around 20%—and that number can still drop depending on other factors.

But cold emailing can be an excellent addition to your job-hunting toolbox if you use it well. Here are some tips for sending cold emails that get more opens and replies:

1. Apply the KISS principle

While teaching effective news writing, a lecturer often told us to “Keep It Short and Simple.” According to him, keeping things brief in news stories made them easier to read without losing interest.

This principle applies to cold emails as well. No one wants to read long emails, not when they have other high-priority messages in their inboxes. Per statistics, a cold email should be around 150-200 words. People will find it easy to read and reply to your cold email when it’s short and easy to consume.

When I started with cold emails, I made the rookie mistake of typing long messages. I talked about my career goals, qualifications, and previous experience, hoping to impress execs.

That would have worked if I sent a cover letter via mail to someone who requested it. I was sending unsolicited emails to busy people, so my messages needed to be short and direct.

2. Email the right person

Cold emailing thrives on personalisation. When you don’t target the right people, the success rates of your cold emails drops.

So—how do you know who to email?

Ideally, you want to email the person responsible for hiring people at a company. That narrows your list to the Chief Recruitment Officer, Head of Human Resources, or “Head of People”.

If you can’t find the emails for recruiters, send your email to a top-level employee. At a startup, that may be the Chief Technology Officer, Senior Engineer, or anyone who seems high on the company hierarchy. Even if they can’t decide to hire you, they’d likely send your request to the person in charge.

Don’t send emails to regular employees—they rarely have the authority to consider potential employees. In addition, they may be unwilling to speak with the HR unit on your behalf.

3. Create a strong pitch

You want to leave a powerful impression when reaching out to anyone via email. Remember that you’re trying to convince recruiters you’re the best candidate. Craft a solid pitch that sells your strengths and answers the why-should-we-hire-you question in a paragraph or less.

Highlight your experience, interests, and accomplishments in the email. Link to a portfolio (if you have one) to show off your best work.

4. Find the perfect timing

There’s still some debate on the best time to send cold emails. Despite the mass of conflicting information on the topic, there are some basic rules to follow when sending emails:

a. Send emails on weekdays

Avoid sending cold emails to recruiters or company officials on weekends. With work-life balance becoming a hot topic, many have a no-emails-on-weekends policy.

Many studies consider Tuesday through Thursday the best time for sending cold emails. Professionals receive many emails on Monday, so your message may receive low priority. And too many employees are preparing for Happy Hour on Fridays to pay attention to your email.

b. Send emails during business hours

Emailing outside of work hours is a huge turnoff for most people. Some suggest sending emails between 11 AM—just before lunch break—and 3 PM is ideal. You’ll still need to experiment to know what timing works for you.

Emailing someone in a different timezone? Check the time before you hit “Send.”

Pro tip: Write cold emails and schedule them to deliver later. Apollo.io has a “Schedule” feature that allows you to do that.

5. Be specific

My lecturer often counsels against “burying the lead” in news writing class. The lead summarises the news for readers and keeps them interested in reading the story.

The same applies to writing cold emails. Clarify the goal of your email—whether that’s a job application or internship request.

Ditch the “I hope this email finds you well?” and other perfunctory greetings. These greetings may come across as superficial to some people. Plus, they waste valuable real estate in your cold email.

There’s a caveat, though. Sometimes you need to establish a connection before asking for anything. That’s where personalisation comes into the picture. Mention mutual contacts, praise their work, recollect an event both of you attended.

Any of these details can turn you from a stranger into an acquaintance. And people are more likely to help you when they know you.

6. Include a call-to-action

According to Campaign Monitor, ending your emails with a strong call-to-action can increase effectiveness. What CTA you use depends on your email. I ended my emails with, “I’d love to discuss with you about interning at X company” when cold-emailing PR execs for an internship.

7. Craft a good subject line

Most experts say that the subject line determines whether an email gets read. You can see here, here, and here for the data on how subject lines influence email open rates.

My take on subject lines is that they are important for two reasons

A. They pique the interest of the recipient.

B. They tell others what your email is about, so they can decide if they want to read it now or later. It’s good to be upfront about why you’re emailing so you don’t waste anybody’s time.

Most of my cold email subject lines used the [Name] + [Role] + [application] formula. One of my subject lines read “Isioma Ogwuda — Copywriter Application.”

There are many resources on crafting the best email subject lines. Read them and find what works for you.

8. Use an email tracker

Email trackers have gotten a bad rap over the years, but they have benefits. Tracking email open rates was easy for me since Apollo.io offered a built-in email tracker.

I emailed a top executive at my current company, but got no response. Knowing the first email had been read, I emailed another exec at the agency, who sent my request to HR. Without an email tracker, I’d have waited weeks for a reply that’d never come.

Email trackers also measure the effectiveness of your emails. With Apollo.io, I tracked email the open rates and reply rates for my application emails. I also monitored the bounce rate, i.e., emails that never got delivered.

How Do I Find Emails?

The market has seen a flurry of new outreach tools getting popular. That includes my favourite, Apollo.io, and rivals like RocketReach and Hunter.io. These tools can help you find the email addresses of recruiters and leading executives.

The Apollo.io Chrome extension pulls verified email addresses from company websites and LinkedIn pages. You can add these contacts to lists and start your cold emailing prospects.

Here’s a guide on finding emails with Apollo.io.

Wrapping Up

Cold email can increase your odds of landing your dream role—but only if you use them well. Personalise your message, keep it short, and create an irresistible pitch. Use an email tool to find email addresses, schedule deliveries, and track important metrics.

Don’t feel bad if your emails go unread. Like anything, cold emailing is a numbers game. I sent more than a dozen cold emails before getting an interview. Remain consistent and keep sending those messages.

Good luck!

demo-attachment-3918-IMG_4339-20-best-68274-original-protected-1

Monet And Architecture, Review: Familiar Paintings Fling Out

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure ra obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure

demo-attachment-2058-4H1A4586-60580-2-protected

Digital Marketing

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure ra obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure

demo-attachment-2060-IMG_9613-24934-original-protected-1

Minimal Fashion news landing page

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure ra obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure

Business colleagues resting during break

Architecture Studio minimal

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure ra obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure

demo-attachment-2062-thisisengineering-raeng-1dwyU46p7eE-unsplash

Corporate business

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure ra obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure

demo-attachment-2063-volodymyr-hryshchenko-V5vqWC9gyEU-unsplash

Minimal Studio landing page

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure ra obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure