How to Get Content Ideas From YouTube

Are you short on content topics? Not sure where your next idea is coming from? Then, this is the post for you.   I’ve got a secret well of inspiration that is so deep I never run out of things to write about. Today, I’m going to share it with you.   It’s called YouTube. Specifically, I’m talking about the videos that are trending on YouTube right now. These are hot topics that thousands of people are interested in and there’s no shortage of ways for you to explore them.   Best of all, this technique works whether you’re creating videos, blog posts, or any other piece of content. If you never want to run out of ideas again, here’s everything you need to know.  

Why Should You Use Trending Topics for Content Ideas?

Trending topics make fantastic content ideas. You know that your audience is going to be interested in the topic if it’s trending on YouTube. That means you don’t have to worry about checking the term’s search volume or any other metrics before creating an article. Better still, because trending topics tend to be new and fresh, they are much easier to rank for on Google.  Think about it; everyone is trying to rank for that evergreen keyword that gets 10,000 searches per month. However, only a handful of your competitors will even think to rank for a trending topic that has barely any historical search volume. That means you’ll get way more views and engagement with your content, too. When there are a dozen articles on the topic, readers will likely skim all of them. When you’re only one of a handful of articles, readers will be forced to engage deeply with your piece. You typically don’t have to worry about copying someone else’s work when using trending YouTube videos for inspiration, either. It’s very rare that a trending video will cover a topic from every conceivable angle, so there’s bound to be something you can add to the conversation. Even if a video is comprehensive, there probably won’t be a decent written version of the topic. Maybe there’s a transcript, tops. Even so, it will be very easy for you to create something much better that your users will love to read. Not everyone wants to watch a video, after all.

8 Ways to Find Content Ideas From What’s Trending on YouTube

There’s no shortage of ways to find trending YouTube videos. From the platform’s Trending page to comments, tags, and tools, every way I use to find fresh, popular videos is listed below.

1. Use YouTube’s Trending Page

The easiest way to find trending topics for your next blog post is to use YouTube’s Trending tab. This is a separate section of YouTube that displays a wide range of videos that are currently trending in your country ranked by popularity. When YouTube says trending, they really mean it. The section is updated every 15 minutes, meaning you’re guaranteed to find the very latest hits.  

2. Check the Tags

Hashtags are the clickable words or phrases listed under every video that show viewers at a glance what the video is about. Thanks to a recent change YouTube made to the way hashtags work, they are also a great way to find related videos that cover trending topics from a different angle.  Previously, clicking on a hashtag would show a selection of videos that used the hashtag as well as videos YouTube thought were related. Now, YouTube only displays videos that list the hashtag and the videos are sorted so the best are at the top. Not only are these videos guaranteed to be related to the topic you’re interested in, but YouTube has also done the hard work for you organizing the videos from best to worst. That means you can see the specific angles and headlines that are most popular and use them in your own content.

3. Be Inspired By Your Competitors

Do you have a lot of competitors on YouTube? Great! They’ll have done a lot of the hard work for you. It’s incredibly likely the content their audience likes will resonate with your own audience, which means any of their popular recent videos will make killer blog posts. Go through each of your competitors’ YouTube channels one by one and check out their most recent videos. Look at the viewing figures and likes to see which are most popular then watch the videos. Parse out a particular topic your audience will be interested in or expand on the entire video in your own post. You can also look through your competitors’ all-time most popular videos to make sure there aren’t any topics you’ve missed

4. Go Niche

You don’t have to use all of a trending video as inspiration for your content. Going niche and only focusing on one specific aspect of a video, the angle your audience will find most appealing, can be a great way to differentiate yourself and create something truly unique. It will also help you to make sure your content remains focused on your specific audience. When you use trending videos, there’s always a danger of creating something too broad or ever so slightly off-topic that your audience won’t engage with, but that’s not the case with this strategy.

5. Read the Comments

Another way for you to find interesting angles on trending videos is to read the comments. YouTube comments can be a little toxic sometimes, but they can also be an idea goldmine. Viewers will ask questions or suggest related topics for the content creator to cover. Cherry-pick the ones most relevant to you and start creating content that answers their questions.  This works just as well for your own videos as it does for your competitors. Make sure to search their most popular recent videos and scour the comments for anything you can do better.

6. Use Google Trends

You can use Google Trends to see what’s trending on YouTube Rather than search the whole of the web, you can use Google Trends to see what’s trending on YouTube specifically. Head on over to the Trends section of Google and search for the top trending queries and topics. Next, change “Web Search” to “YouTube Search” and then select your relevant category. Google will then serve up a list of the top trending topics and queries.   

7. Use Predictive Search

YouTube isn’t just a video storage and sharing platform, it’s also the world’s second-biggest search engine. As a result, it has an awesome predictive search feature that makes it easy to find relevant trending topics. All you need to do is enter a seed keyword into the search box and YouTube will suggest a dozen or so topics. Not all of them will be relevant, but bear in mind Google will serve up suggestions based on popularity. If it recommends a relevant topic, then you can bet your audience is probably already searching for it.

8. Use Tools

There are a couple of YouTube-focused tools that make it easy to discover trending topics on YouTube. Two of my favorites are TubeBuddy and vidIQ. TubeBuddy is a certified extension that has a lot of awesome features. The one we’re most interested in is its Keyword Explore tool, which helps you find topic ideas, discover trending tags and create long-tail search terms. vidIQ is a set of YouTube growth tools that gives creators everything they need to build their channels. It also has an awesome keyword research tool that helps you find relevant and trending tags to get your creative juices flowing.  

Frequently Asked Questions About Finding Content Ideas Using YouTube

What is YouTube Trending?

YouTube Trending is an area where YouTube collates and ranks the most popular videos from your country.

Can you use YouTube to find blog ideas?

Absolutely. YouTube is a fantastic source of fresh blog topics. By choosing popular and trending videos as your inspiration, you can be sure your content will engage your audience. Is it worth reading YouTube comments? YouTube comments get a bad rep but they can be a goldmine of invaluable feedback and ideas that audiences want to hear more about.

Are there tools I can use to find YouTube topics?

Two of the most popular tools for finding YouTube topic ideas are TubeBuddy and VidIQ.

Conclusion

YouTube is awesome. It’s a great way to share video content and grow your audience, but it’s also a great way to find topics for your next blog post. By finding relevant, trending topics, you can stay ahead of your competitors and make sure you are creating fresh content your audience cares about.   Plus, with so many ways of finding trending topics on YouTube, you’ll never run out of ideas again. Once you have a big list of topics, make sure your content strategy and article optimization process are both on point so you create the best content possible.

 

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.

You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.

The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.

How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them

What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.

You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.

The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.

How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them

What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.

You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.

The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.

How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them

What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.

You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.

The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.

How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them

What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.

You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.

The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.

How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them

What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.