Truely vs Truly

How to persuade people to buy your product

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.


You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.


The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.


How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them


What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.


You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.


The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.


How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them


What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.


You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.


The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.


How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them


What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.


You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.


The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.


How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them


What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

The right question is not ‘how to persuade people to buy your product’. But how to show your buyers that they need the products.

 

Imagine you want to buy a yoga mat. And you don’t know much about yoga. But you want to keep fit, and yoga seems nice.


You remember you have a friend Amy who is a yoga coach. You tell Amy that you want to take up yoga and are looking for a comfy mat.

Amy is so excited and she screams, “Yes, you should try the Lululemon reversible 4mm thick mat with dual textured sides: the polyurethane and rubber.

Or go for a natural rubber option with an XW (extra-wide) line or the rubber free pvc mat. Hmm! You are even more confused and have no idea what your friend is yapping about.

 

You feel overwhelmed. Scenarios like this happen every time online.

Many websites write the features and technical details and often forget to show the readers how it can benefit them.

 

Don’t just list features and call it a day.

Make it clear how the features can help solve their needs.  

 

Difference Between Features and  benefits

Everytime someone visits your website or see your ad, they should be able to tell what your product is.

 

Features make it easy for buyers to find your product. Features are any of the following:

 

A fact about your product. Description of the unique details of your product.
Features describe what your product does.

 

Benefits, however, show your readers how these features can benefit them.
Persuade people to buy your product using benefits

 

I know you love your company. You probably want to tell everyone about your awesome products. Your services. The shining new award you just got. Or the new features you added to your app.

 

So you think that’s what your readers want to see. You believe it will convince people to buy from you.


The truth is people are only interested in themselves. No one gives a hoot about you, your company or your products. Ouch!

People want what is beneficial to them. Experienced marketers often joke that everyone’s favourite station is WII-FM.

 

They’re referring to the popular acronym WIIFM: “What’s in it for me? The best way to attract buyers is to hook them up with the benefits as clearly as possible.

 

Ask yourself what is the end goal, the ultimate reason your clients desire that product.

 

People only buy products or services in their self interest. There are different reasons people reach for their wallets and buy products.

 

Such as:

To save time

Get more results

Make more money

Become healthier Reduce stress

Become happier

Reduce costs

 

And people are only going to buy when you communicate clearly.

 

The best way to do this is to explain how the features of your products can help or improve your readers’ lives.

 

Let’s go back to Amy.

 

This time Amy says Lululemon’s dual sided 5mm thick mat is great because 5 mm of natural rubber provides enough padding to keep you comfortable. So you can kneel and bend as much as you want without sinking to the floor.

The polyurethane side, or the sticky side, gives you a firm grip. This will keep your hands and feet in place while you exercise. Now you clearly understand what each feature means and how useful it is. 

This is why you clear communication is a must.


How to communicate the benefit of your  product

 

Ask yourself what the end goal is. Why should your customer be interested in this product or service? I have seen situations where companies write out benefits that readers are not interested in.

 

After listing the features, don’t just settle for an assumed benefit. Point the reader to ‘What is in it for them’.

 

For example, Take XYZ, a company offering automated savings. On XYZ’s website, they explain they are an automated app for saving money. Excellent point, but it lacks empathy. No connection with the reader.

 

But what if it is rewritten: With our new app, you will no longer forget to save. Now you can save money to fund projects or retire early.

 

Much more relatable, right? If your goal is to save, but you always forget to put money away, You will feel seen and will most likely sign up.

Common objections customers have and how to smash them


What makes yours so special?

You sound like every other service in that niche. No strong reason why anyone should go for your service.

 

Are they concerned about quality? Do they think you’re more expensive than your competitors? In your head: Our newest smartwatch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: Terrific! I will have one. Reality: Our newest smart watch is the best. Not even the Apple watch comes close. Soon millions of Americans will ditch their old smartwatches for one, so make sure you get it early at this limited time offer.

 

Prospect: How am I sure it will last? Sounds great, but my daughter wants the Apple smartwatch. Costs more than the regular smartwatches. Let me ask my daughter.

 

Look at your website and consider possible reasons your readers might object, decline or postpone the offer. 

 

Identify possible objections and make sure to communicate they have nothing to worry about. Eco Grants UK anticipated that users might have installation concerns and addressed them immediately.

Your prospects might be confused about something

An FAQ section is a perfect place to clear all doubts about your offer. Don’t just throw around a bunch of questions and call it a day.

 

When done right, FAQs are an excellent opportunity to convince skeptical prospects. Try as much as possible to provide relevant information on your site. Don’t leave customers to figure it out themselves.

 

Summary

Your reader is probably in a hurry. They might want to fix dinner or watch cute cat videos after. So you need to grab and hold their attention. The easiest way to show empathy.

 

Find out what problems they have. Understand how you can provide the answer they need. And describe how your products or services can help them. Need some help with your web copy?

 

Here is a free exercise to help you plan your web copy.

 

List your features. Write down the pain points of your prospects. Lastly, come up with reasons they might hesitate.

 

Need a writer for your website?

I am just an email away. Send an email to Isy@docontentright.com let’s work together.

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