Company: SaaS Alliance
Usecase: SaaS community for founders and GTM teams
Project Title: How to build the perfect email cadence for maximum conversion
When I started this project, I knew I wanted to create something genuinely useful - a guide that would help readers craft email sequences that actually convert. Instead of just throwing together some generic tips, I focused on strategies people could start using right away.
I broke down the email journey into clear stages, from those crucial first welcome emails to keeping subscribers engaged long-term. After all, a great email sequence is like having a conversation with your audience - it needs to flow naturally.
The Real-World Examples That Made It Work
I got into studying companies that really nail their email marketing, with Copy.ai being a standout example. Their sequences are a masterclass in nurturing leads without coming across as pushy. What really caught my attention was how they weave customer testimonials and user content into their emails. They add authenticity and builds trust naturally.
Getting the Inside Scoop from Subject Matter Experts
I reached out to industry experts in email marketing, such as product marketers from Mailchimp, to gather unique perspectives.
Their insights were gold and provided readers with practical tips, like the best times to send emails or effective subject lines for higher open rates.
Numbers That Matter
To give readers a solid benchmark, I included some industry data from Campaign Monitor.
For example, I cited Campaign Monitor’s average open rate data, providing readers with a measurable target.
When you know that SaaS email open rates typically hover around 21.3%, you've got a concrete target to aim for.
Personal Insights and Observations
I included my own results from past A/B testing. One of my favorite examples comes from a B2B company I worked with. After fine-tuning their email timing and frequency based on these insights, they saw their click-through rates jump by 20%.