Original Research Report Content Writer and Strategist
Here’s the truth: Content alone isn’t enough anymore. The companies winning today aren’t the ones doing more—they’re the ones saying something new. They’re driving conversations with original insights, not just rehashing what’s already out there. And the best way to do that? Original research.
The Difference Between Trying to Be Heard and Leading the Conversation
I work with B2B brands to create original research that sparks conversations, commands media attention, and drives real results.
What Happens When You Lead With Original Research?
1. You Drive Measurable Growth
When your content offers fresh, data-backed insights, it earns backlinks, improves your search rankings, and turns curious visitors into loyal clients.
2. You Earn Industry Trust
Original research doesn’t just inform—it builds credibility. Your audience, partners, and even competitors look to you as the source of truth.
3. You Open Doors to Media Coverage
Journalists and editors are always hungry for new data. With the right research, you give them stories they can’t resist sharing and you get the spotlight.
4. You Create a Content Engine
A single research report can power months of marketing content blog posts, newsletters, webinars, and more keeping your brand relevant and visible.
Ways to Work With Me
I offer packages designed to meet your specific needs—whether you require original research, expert writing, or a strategy to amplify your report’s impact. Let’s transform your ideas and data into actionable insights that stand out.
1. Research Writing Package Only
Best for: Companies with data but need professional writing to transform insights into a compelling report.
If your data is ready but you’re unsure how to structure it, I’ll handle the writing to ensure your insights are clear and engaging.
What’s included:
- Review and organization of provided datasets
- Complete report writing with narrative storytelling
- Visual presentation recommendations (graphics, charts, and summaries)
- Strategic distribution advice to get your research in front of the right audience
- Two rounds of revisions to ensure alignment with your brand voice.
2. Data Analysis & Insight Extraction Only
Best for: Companies with raw data but need actionable insights and recommendations.
I’ll dive into your data, extract key insights, and present them clearly with strategic recommendations to guide your next steps.
What’s included:
- Data cleaning and preparation
- Comprehensive data analysis using statistical methods
- Key insights with actionable recommendations
- Executive summary or insights deck
3. Research Distribution Package
Best for: Teams with a completed report who need help amplifying its reach.
Your report is complete—now it’s time to make sure the right people see it. This package ensures your report gets the visibility it deserves through strategic distribution.
What’s included:
- A comprehensive distribution strategy and (social media and email marketing)
- Content repurposing plan: transform the report into blogs, infographics, Quiz and LinkedIn posts
- Social media campaign outline with post ideas and timelines
- Email marketing templates to drive report downloads and engagement
4. Complete Research Report Package
Best for: Companies looking to build thought leadership but without internal research capacity.
This package gives you everything you need from start to finish. It takes you from research design to report writing and distribution, ensuring your final report becomes a valuable tool for your brand’s growth.
What’s included:
- Goal-setting and research strategy sessions
- Survey design, validation, and optimization
- Vendor coordination for data collection
- Complete report writing with engaging storytelling
- Visual presentation recommendations (charts, infographics, etc.)
- Customized distribution strategy aligned with your marketing goals
- Two rounds of revisions to perfect the final product
Add-On Services
One-Hour Consultation Call:
Get expert advice on your research strategy or report distribution.
Press Release Writing for Report Launch:
Announce your research with a professionally written release.
My 5D Process: From Concept to Impact
I’ve developed a 5D process to ensure your research project flows smoothly, delivering maximum impact with minimal hassle. Each step is designed to keep you involved while allowing me to handle the heavy lifting from data to distribution.
1. Discover
Together we’ll explore your objectives, to ensure we are both aligned on outcomes and success metrics.
This stage covers:
- Initial consultation to understand your goals and challenges
- Research scope definition (topic, audience, industry relevance)
- Goal-setting and alignment on success metrics
2. Design
Here, we work together to develop a research questionaire that fits your needs. This includes crafting surveys or structuring interview questions.
This stage covers:
- Survey or questionnaire design and validation
- Vendor or data source recommendations (if needed)
- Timeline planning and task breakdown to keep the project on track
3. Develop
This is where we collect, review, and manage the data. I’ll oversee the collection process and ensure everything runs smoothly—whether working with survey respondents or data vendors.
This stage covers:
- Data collection oversight and quality control
- Regular updates to keep you informed of progress
- Preliminary data organization for easy analysis
4. Distill
Once the data is in, it’s time to extract insights and tell the story. I’ll craft a compelling narrative around the findings, ensuring every insight is clear, actionable, and aligned with your goals.
This stage covers:
- Data analysis and insight extraction
- Full report writing (15-30 pages, depending on the package)
- Visual recommendations (charts, infographics, or summaries)
- Two rounds of revisions to refine the final product
5. Distribute
A report only makes an impact if it reaches the right audience. In this final phase, I’ll create a strategic distribution plan to get your research noticed and drive engagement.
This stage covers:
- Distribution strategy (social media, email, and PR)
- Content repurposing ideas: blogs, infographics, or social posts
- Media outreach guidance to secure mentions and press coverage
- Post-launch support to track engagement and adjust strategy
About Me
I'm Isioma and I run Do Content Right, my solo content studio. In the last 6 years, I’ve held key roles, including first marketing hire, helping B2B companies grow.
My background spans both marketing strategy and content marketing, giving me the ability to craft content that aligns with business goals.
I also bring first-hand expertise in market research from working in-house at Survey54, a B2B survey and research company. There, I managed end-to-end research projects—from survey design and data analysis to report writing and distribution strategies. This hands-on experience allows me to deliver content that not only informs but drives meaningful results.
Over the past three years, my work has contributed to over $2 million in revenue, proving that original research can be more than thought leadership—it’s a powerful driver of business growth.