Original Research Report Content Writer and Strategist
Here’s the truth: Content alone isn’t enough anymore. The companies winning today aren’t the ones doing more—they’re the ones saying something new. They’re driving conversations with original insights, not just rehashing what’s already out there. And the best way to do that? Original research.
The Difference Between Trying to Be Heard and Leading the Conversation
I work with B2B brands to create original research that sparks conversations, commands media attention, and drives real results.
What Happens When You Lead With Original Research?
1. You Drive Measurable Growth
When your content offers fresh, data-backed insights, it earns backlinks, improves your search rankings, and turns curious visitors into loyal clients.
2. You Earn Industry Trust
Original research doesn’t just inform—it builds credibility. Your audience, partners, and even competitors look to you as the source of truth.
3. You Open Doors to Media Coverage
Journalists and editors are always hungry for new data. With the right research, you give them stories they can’t resist sharing and you get the spotlight.
4. You Create a Content Engine
A single research report can power months of marketing content blog posts, newsletters, webinars, and more keeping your brand relevant and visible.
Ways to Work With Me
1. Research Writing Package Only
Best for: Companies with data but need professional writing to transform insights into a compelling report.
2. Data Analysis & Insight Extraction Only
Best for: Companies with raw data but need actionable insights and recommendations.
3. Research Distribution Package
Best for: Teams with a completed report who need help amplifying its reach.
4. Complete Research Report Package
Best for: Companies looking to build thought leadership but without internal research capacity.
Add-On Services
One-Hour Consultation Call:
Get expert advice on your research strategy or report distribution.
Press Release Writing for Report Launch:
Announce your research with a professionally written release.
My 5D Process: From Concept to Impact
I’ve developed a 5D process to ensure your research project flows smoothly.
Each step is designed to keep you involved while allowing me to handle the heavy lifting from data to distribution.
1. Discover
Together we’ll explore your objectives, to ensure we are both aligned on outcomes and success metrics.
2. Design
Here, we work together to develop a research questionaire that fits your needs. This includes crafting surveys or structuring interview questions.
3. Develop
This is where we collect, review, and manage the data. I’ll oversee the collection process and ensure everything runs smoothly—whether working with survey respondents or data vendors.
4. Distill
Once the data is in, it’s time to extract insights and tell the story. I’ll craft a compelling narrative around the findings, ensuring every insight is clear, actionable, and aligned with your goals.
5. Distribute
A report only makes an impact if it reaches the right audience. In this final phase, I’ll create a strategic distribution plan to get your research noticed and drive engagement.
About Me
I'm Isioma and I run Do Content Right, my solo content studio. In the last 6 years, I’ve held key roles, including first marketing hire, helping B2B companies grow.
My background spans both marketing strategy and content marketing, giving me the ability to craft content that aligns with business goals.
I also bring first-hand expertise in market research from working in-house at Survey54, a B2B survey and research company. There, I managed end-to-end research projects—from survey design and data analysis to report writing and distribution strategies. This hands-on experience allows me to deliver content that not only informs but drives meaningful results.
Over the past three years, my work has contributed to over $2 million in revenue, proving that original research can be more than thought leadership—it’s a powerful driver of business growth.