B2B buyers need more than promises. They need proof. White papers provide the perfect opportunity to provide answers and substance.
But not every white paper delivers this kind of impact.
That’s where I come in.
B2B White Paper That Does the Heavy Lifting for You
As a B2B white paper writer and strategist, I help companies transform their expertise into polished documents that educate, persuade, and drive action.
Why White Papers Matter for B2B Companies
Educate and Build Trust: A well-written white paper helps you earn the trust of decision-makers by breaking down complex topics and offering clear solutions.
Fuel the Sales Process: White papers support your sales team by giving prospects the information they need to make confident purchasing decisions.
Extend Content Value: Repurpose the white paper into articles, infographics, webinars, and other assets for maximum ROI.
Different Types of White Papers for B2B Companies
1. Problem-Solution White Papers
Best for: Companies introducing a product or service to address a specific industry challenge.
These white papers educate your audience on the problem and position your product or service as the ideal solution.
Deliverables:
- 8-10 pages outlining the industry problem and your solution’s value
- Industry research to provide relevant context and demonstrate market knowledge
- Use cases and examples illustrating how your solution solves the problem
- Two rounds of revisions to align with your feedback
2. Technical White Papers
Best for: Companies with complex products or services that require detailed explanations for technical buyers and decision-makers.
These white papers go deep into the technical aspects of your offering, helping your audience understand how it works and why it’s superior.
Deliverables:
- 10-12 pages focused on product architecture, features, and performance
- Data-backed explanations to support product benefits (e.g., benchmarks, test results)
- Visuals: technical diagrams, product architecture flowcharts, or infographics
- Two rounds of revisions to ensure accuracy and clarity
3. Thought Leadership White Papers
Best for: Companies looking to build authority in their field by offering original perspectives on trends, challenges, or innovations.
These white papers position your business as a forward-thinking leader, providing insights that spark industry conversations.
Deliverables:
- 8-10 pages covering emerging trends, challenges, or predictions
- In-depth industry research, including statistics and expert insights
- Case studies or real-world examples to support key points
- Two rounds of revisions to ensure alignment with your message
How My Process Works—Simple and Asynchronous
I understand that meetings can slow things down. That’s why my process is designed to work asynchronously so you can focus on your priorities without missing a beat.
1. Initial Brief: You’ll receive a questionnaire to share your goals, audience, and how this white paper fits into your strategy.
2. Research & Outline: I’ll conduct research and develop an outline based on your input.
3. Writing & Feedback: I’ll write and share the first draft, and you can review it on your schedule.
4. Final Delivery: You receive a polished, ready-to-publish white paper, plus optional support with distribution planning.
About Me: Why We Should Work Together
Hi, I’m Isioma, the founder of Do Content Right, my solo content studio where I help B2B companies create high-impact white papers that inform, persuade, and deliver results. With 6 years of experience spanning marketing strategy, content creation, and market research, I know how to turn insights into tools that guide decisions and drive business outcomes.
Over the past three years, my work has contributed to over $2 million in revenue, proof that original research and well-crafted content can be powerful drivers of growth.
If you’re looking to use white papers to build trust, attract leads, and keep your audience engaged throughout the buyer journey, I’ve the expertise to make it happen.
FAQs
Q: Can you write other types of content too?
A: Yes! Along with white papers, I also create research reports, articles, and distribution strategies to help your insights reach the right audience.
Q: What industries do you specialize in?
A: I specialize in B2B industries but can adapt my research skills to fit any industry that values data-driven content.
Q: What if we need help distributing the white paper?
A: No problem. I can create a tailored distribution plan to make sure your white paper gets in front of the right audience through social media, email campaigns, and partnerships.
Q: What makes your white papers different from others?
A: I focus on research-backed content with real business impact. Every white paper is aligned with your goals, designed to educate, persuade, and generate leads.
Q: Can you collaborate with our in-house team?
A: Absolutely! I work closely with in-house marketing or content teams to ensure the white paper fits your brand voice and supports your overall strategy.